Showing posts with label Writing. Show all posts
Showing posts with label Writing. Show all posts

Tuesday, July 22, 2014

Clay Tokens Used As 'Contracts' Even After Invention of Writing

By Elizabeth Palermo

Ancient Clay Tokens Used for Record-Keeping
These clay tokens were found at a dig site in Turkey. Archaeologists think they were used as part of ancient system of record-keeping.
Credit: Ziyaret Tepe Archaeological Project

Archaeologists in Turkey recently unearthed what they say is proof that, thousands of years after the invention of a formal writing system, the ancient people of the Middle East continued to use a more primitive way of recording information: clay tokens.
Researchers at Ziyaret Tepe — the site of the ancient provincial capital of the Neo-Assyrian Empire — recently discovered nearly 500 of these tokens, which they think were once used by administrators as part of an ancient "bookkeeping" system.
It has long been believed that clay tokens, which were often used to represent units of commodities such as livestock or grain, were only circulated in the period leading up to around 3,000 B.C., when they were replaced by a more elaborate writing system, called cuneiform script. However, the tokens that researchers found at Ziyaret Tepe date back as early as around 1,000 B.C., which suggests that these ancient artifacts were still in use thousands of years after cuneiform was invented
The Neo-Assyrian Empire lasted from about 900 B.C. to 600 B.C., and at its height, grew to become a vast and powerful state.
Ancient record-keeping
John MacGinnis, a research fellow with the McDonald Institute for Archaeological Research at the University of Cambridge in the United Kingdom and lead researcher for the study, said this simultaneous use of both a writing system and a more primitive recording system isn't as strange as one might think. He compared it to the continued use of pens in the age of the computer.
"Complex writing didn't stop the use of the abacus, just as the digital age hasn't wiped out pencils and pens," MacGinnis said in a statement. "In fact, in a literate society, there are multiple channels of recording information that can be complementary to each other. In this case, both prehistoric clay tokens and cuneiform writing [were] used together."
Cinzia Pappi, an archaeologist at Leipzig Universityin Germany, who was not involved in the study, told Live Science in an email that the discovery of tokens at Ziyaret Tepe is a reminder that major historical developments, such as the invention of writing systems, are not always linear.
"The Neo-Assyrian empire at this time [the first millennium] had reached an almost unprecedented level of social and economic complexity, during which cuneiform began to compete with alphabetic writing to record any number of languages in use," Pappi said. "The new evidence shows not only that all of these recording systems can occur side by side and fulfill complementary roles, but promises a new view of the ways in which the various peoples of the Neo-Assyrian Empire interacted and participated in economic life."
Exchanging tokens
MacGinnis and a team of researchers associated with the Ziyaret Tepe Archaeological Project think that originally, the Assyrians used clay tokens to establish a kind of contract between buyers and sellers.
"The use of tokens in what were certified records (perhaps indeed, effectively contracts), is from the late fourth millennium," MacGinnis told Live Science in an email. He went on to say that these early tokens were typically sealed in bullae, or clay containers, where they served as a permanent record of a transaction.
Previous research on the use of clay tokens supports this belief, and focuses on their role as antecedents to cuneiform writing. According to MacGinnis, scholars of ancient near-Eastern societies maintain that the use of such tokens for this purpose dropped off after the fourth millennium B.C. [Album: The Seven Ancient Wonders of the World]
The tokens were typically seen as a sort of "direct evolutionary precursor to writing," Pappi said.
"What remains unclear," Pappi said, "is what their exact role might have been within complex societies where writing was long established."
But MacGinnis and his fellow researchers think they have solved this puzzle. The archaeologists say the new findings provide evidence that clay tokens were being used alongside cuneiform writing in the first millennium B.C., and that their role was distinctly administrative.
A way to trade
The tokens were found in what is believed to have been the main administrative building in the lower town of Tušhan, MacGinnis said. More than 300 tokens were found in two rooms near the back of the building, which MacGinnis said resembles a delivery area or ancient loading bay. Along with the tokens, MacGinnis' team uncovered weights, storage vessels, clay sealing and cuneiform archives.
While archaeologists are still not entirely sure what the tokens represented, they think the clay pieces likely signified various quantities of grain or heads of livestock.
"We think one of two things happened here," MacGinnis said. "You either have information about livestock coming though here, or flocks of animals themselves. Each farmer or herder would have a bag with tokens to represent their flock."
Most of the cuneiform tablets that correspond with the recently unearthed tokens deal with trades of grain, MacGinnis said. As he explained, by using tokens in conjunction with cuneiform tablets or records, the ancient Assyrians developed a system of recording information that was ideal for administrative purposes.
"The tokens provided a system of movable numbers that allowed for stock to be moved, and accounts to be modified and updated, without committing to writing — a system that doesn't require everyone involved to be literate," MacGinnis said.
Such a system may have also been ideal in a society in which writing required a sophisticated education and was generally restricted to elites, according to Pappi.
"It is possible that these tokens thus reflect administrative systems at different levels of literate and nonliterate society," Pappi said.
Place in history
Both MacGinnis and Pappi noted a previous discovery of clay tokens at Nuzi, an excavation site near Kirkuk, Iraq, that dated back to the late second millennium B.C., after the advent of writing.
But the new research, MacGinnis said, is the first to put forth the idea that, as early as the first millennium B.C., the use of tokens in the Assyrian Empire was flourishing.
And while most scholars have focused on the role of tokens in earlier periods, the artifacts from the Ziyaret Tepe site add an exciting dimension to the discussion of Assyrian administrative systems, MacGinnis said.
"The inventions of recording systems are milestones in the human journey, and any finds which contribute to the understanding of how they came about makes a basic contribution to mapping the progress of mankind," MacGinnis said.
Details of the new finding will be published in an upcoming issue of the Cambridge Archaeological Journal. The Ziyaret Tepe Archaeological Project, which led the study, is directed by Timothy Matney of the University of Akron in Ohio. Dirk Wicke, of the University of Mainz in Germany; and Willis Monroe, of Brown University in Providence, Rhode Island, also contributed to the research.
http://www.livescience.com/46832-clay-tokens-ancient-bookkeeping.html
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Saturday, June 14, 2014

In the Midst: 10 Tips for #Marketing Your Book

In the Midst: 10 Tips for #Marketing Your Book: Before you can sell your book, you need to market it. The book promotion professionals at iUniverse have established a few key marketin...
 
 
10 Tips for #Marketing Your Book


Before you can sell your book, you need to market it. The book promotion professionals at iUniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book.

·       First, identify your book's target audience. Many authors make the mistake of thinking everyone is a potential reader, when in reality, some people are more likely to purchase the book than others. Would your book appeal more to females or males? What age range best represents your readers? Where do they live? What kind of activities do they pursue? The more you can narrow your focus, the easier it will be to locate your audience and promote your book

·         Market and promote your book locally, then gradually expand your efforts. Create advertisements, such as business cards, posters and fliers,  that will catch your target audiences' eye and that can be used on all levels.  However, as a general rule, promoting your book locally is your best bet.  Regional and national media will not be interested in you or your book until you have generated local attention. It is much easier for new authors to gain attention from local media outlets—such as newspapers, television and radio.

·         Create an "elevator pitch" about your book. An "elevator pitch" is a brief, focused message aimed toward a particular person or group that summarizes why they should be interested in your book. Your elevator pitch should be no longer than two or three sentences and should focus on your book's selling points—those qualities that make it unique and special.

·         Network, network, network. Positive word-of-mouth publicity is an essential part of any book marketing plan. Start by telling your friends and family about your book. Then broaden your reach to include coworkers and professional acquaintances. The next step for promoting your book might be to inform local organizations such as clubs, churches, synagogues and book clubs. You can also network over the Internet by searching for organizations interested in your book's topic.

·         Create a professional looking media kit. This public relations tool will allow you to have your materials well organized.  Before you can gain attention for your book, you should compile information about it that you can send out to the media. Your media kit should include a pitch letter introducing yourself and your book, an excerpt from your book or a copy of it, your author bio and photo, any positive endorsements or reviews you've received, sample interview questions and news articles or clippings related to your book's topic. Your media kit will be the first impression that editors, producers, reviewers or reporters have of you and your book, so make sure there are no spelling or grammatical errors.

·         Utilize one of the most effective marketing vehicles, the World Wide Web. The growth of the Internet has been advantageous to authors and publishers as it has presented new forums to find targeted groups of people, build awareness of books, and make purchasing fast and easy.  There are many Online Marketing tools available to you in order for you to best promote your book.

·         When promoting your book to the media, pitch story ideas, not your book. Many authors make the mistake of merely telling the media that they've written a book, hoping for a book review or interview. Think about the types of interviews you hear on the radio or see on television and the articles you've read in newspaper and magazines. They are almost always centered on providing helpful information, and to a lesser degree, entertainment. If your book is nonfiction, think about the specialized information that it offers, then make a tip sheet that lists the top 10 ideas from your book. If your book is fiction, is there an interesting story behind why you wrote it? What makes you an expert on the subject?

·         Always follow up. After you send out your media kits, don't just wait for a response; following up with your recipients by phone is imperative. It's much more difficult for someone to ignore you when you call them. Plus, contacting them more than once shows that you have persistence and drive. Don't become a pest while promoting your book, though. If someone doesn't respond after three contact attempts, it's probably best to move on.

·         Enter your book in competitions. Winning a competition is a major endorsement for your book; awards help with book publicity by verifying that your book is head and shoulders above many others. Start by looking for contests that don't require steep entry fees or the submission of an inordinate number of books. There are also many contests related to specific genres like mystery or romance. It's also best to find contests that are especially welcoming to independently published or print-on-demand books. You can find contests by searching the Internet or reading the monthly iUniverse Author Newsletter.

·         Don't give up. Promoting your book is not a task that you can do in a day, a week or even a month. Often, the fruits of your efforts won't be immediately evident. It takes time and persistence to get your book noticed. Be prepared for some rejection, but remember to celebrate every achievement.




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